Scrollwithabs.com The most exciting way to train and find your inner Abs.

Powerful Yogurt, the Greek yogurt for men with the high protein men need to be fit, created the first microsite that can only be navigated by doing crunches. The most exciting abs workout app to do your crunch exercises and find your inner abs.

This website will literally flatten your stomach. Sort of. Maybe.

‘Scroll With Abs’ forces you to do just that - tracking your movement via webcam so that with every crunch, you scroll through the images. Completely pointless but quite clever…

The Office Is Dead.

Office cliches become ridiculous art installations in this very, very clever little campaign-site by Music to promote a newly-renovated office space in Manchester.

What could’ve been a very dry brief has evolved into a brilliantly clever and funny one.

Pointl-essential Blog Of The Week: Sims Gone Wrong

Sims is creepy at best (and as a Sims kid, I’m not afraid to say it) but when stuff goes wrong, it is GLORIOUS.